Know what's happening. Understand what it means.
AI models have become a new distribution channel. Most boards aren't tracking it.
MARK measures how your brand is represented across the models that increasingly influence discovery and purchase — then puts those findings into business context.
We show you whether you're being recommended, who's taking your place when you're not, and what is preventing AI from selecting you.
The measurement is the starting point. The decision is the point.
The intelligence behind the advice
MARK measures the signals that matter — selection, preference, competitors and interceptors — across the major AI models.
We simulate an AI shopper's experience and show exactly where it gets stuck, confused or abandons the journey.
Learn how AI models, prospects and customers really talk about you.
Measured across every major AI model — ChatGPT, Gemini, Claude, DeepSeek — and refreshed monthly.
From Measurement
to Action.
MARK doesn't stop at showing you where you stand. We use the findings to identify what's driving selection, where you're losing it and which actions deserve attention.
- 1Quantify
Where do you appear?
- 2Uncover
Who is taking your place?
- 3Examine
Why are they being selected?
- 4Enforce
Are the changes holding?
- 5Navigate
What should you do next?
Three steps from signal to decision.
We understand your category, competitive set and the business questions you need answered.
MARK runs the category across four AI models and diagnoses where you're being selected, where you're losing selection and why.
We bring the findings back in a board-ready format and work with you to prioritise what to do next.
Beyond
AI commerce.
AI is often the starting point, but the commercial opportunities rarely sit in isolation. I work with brands, agencies and consultancies across digital transformation, ecommerce growth, marketing and media strategy and agency management — connecting the strategy, capabilities and execution needed to turn opportunity into commercial outcomes.
Questions brands ask before they start.
↳ How are we showing up in AI models?
MARK benchmarks your Share of Model across the major AI models and your defined competitive set, so you can see where you're being recommended — and where you're not.
↳ Who is taking our place?
MARK identifies both direct competitors and Interceptors: brands, marketplaces and aggregators that AI recommends instead of you.
↳ Why aren't we being selected?
We diagnose the underlying reasons — from content and citations to product data, structured signals and agent accessibility — then translate those findings into a prioritised action plan.
↳ What should we do next?
This is where the advisory layer comes in. We interpret the findings against your commercial priorities and help leadership decide what deserves attention first.
↳ Why is my traffic and/or revenue down?
As more of your audience researches and shops through AI models instead of search engines, fewer of them ever reach your site to be counted — even when they would have chosen you. Traffic and revenue drops that don't show up in normal SEO reporting are increasingly explained by AI visibility, not by anything wrong with your site.
↳ How do I get ready for AI search and agentic commerce?
We assess your Agentic Readiness Score and give you a prioritised roadmap covering both AEO — how you're found and cited in AI answers — and ACO — how you're discovered and recommended by AI shopping agents — so you know exactly what to fix and in what order.
↳ Is MARK an AEO tool?
No. MARK is a measurement and diagnostic engine delivered with strategic advisory.
AEO and ACO are components of the work, not the product itself. MARK measures how AI models find, represent and select your brand, diagnoses the reasons behind the result, and turns those findings into a prioritised roadmap.
The technology provides the evidence. The advisory work puts that evidence into a business context and helps determine what to do next.
↳ What's an interceptor brand?
An interceptor is a brand AI recommends in your category that you wouldn't previously have considered a competitor — often a booking aggregator, marketplace, or adjacent brand that AI models trust more than expected. MARK names them by category so you know exactly who you're really losing selection to.
↳ Is MARK another dashboard?
AI models produce an enormous amount of information. Your leadership team doesn't need another stream of it.
MARK turns model behaviour into a decision-ready view of your competitive position — combining proprietary measurement with strategic interpretation.
You get the evidence. The diagnosis. And a clear view of what deserves action.