The MARK Product Suite.

When AI models recommend a brand, compare products or answer a customer question, they influence who gets considered, who gets chosen and how a brand is perceived.

MARK measures how brands are discovered, represented and selected across AI models. It identifies who appears instead, the evidence influencing recommendations and where agent and customer journeys break down.

The agents provide the intelligence. I provide the interpretation and strategic guidance on what to do next.

I've spent 15+ years turning digital, market and customer signals into business decisions. MARK gives me a proprietary way to investigate this new layer of discovery, evaluation and selection.

Each agent answers a different growth question. Together, they show what is happening, why it matters and where to focus next.

The number moves. That's the point.

Two audits of the same cruise line, six weeks apart. Royal Caribbean's AI visibility score moved from 63.2% to 75.5% — proof that Share of Model isn't fixed, it shifts month to month as models refresh. The same audit caught something a one-off snapshot would have missed entirely: Claude quoting a cabin at $604 against Royal Caribbean's own $339 direct price, sourced from CruiseCritic and TravelWeekly rather than the brand's own site. Both only show up if someone's watching every month.

How Grounded AI Search Cuts a Cruise Brand's Share of Model by 61%.

Comparing AI training-data recommendations against live grounded search shows brand visibility roughly halve, and exposes the 10–15% OTA commission tax created when AI defaults to aggregators.

Royal Caribbean's AI Visibility Rises 12 Points in Six Weeks.

A follow-up audit shows Royal Caribbean's AI visibility score climbing from 63.2% to 75.5%, alongside Claude quoting a cabin at $604 versus its $339 direct price — sourced from CruiseCritic and TravelWeekly, not royalcaribbean.com.