MARK operationalises Pillar 1 (Agentic Commerce) of the Autonomous Growth System (AGS) Protocol, a modular blueprint for the machine-mediated economy developed by Malin Gaertig. The protocol is also available as the external source at malingaertig.com/blueprint.
Malin Gaertig has 15 years of experience in digital marketing across agency, in-house and scale-up environments. She is a systems architect and creator of the Autonomous Growth System (AGS) Protocol, and has built the AI-measurement tooling and methodology behind MARK.
More at malingaertig.com and LinkedIn.
AI models are becoming the new shelf space and key influencer in purchase decisions. Most brands have no visibility into how they are represented, and generic dashboards do not close that gap. MARK was built to combine measurement with a strategic framework, so brands get both the numbers and the decisions they need to act on.
Malin Gaertig's 15 years across agency, in-house and scale-up environments were instrumental in shaping MARK around the business decisions brands actually make every day — not abstract scores, but priorities that move revenue.