We measure how brands appear across models including ChatGPT, Gemini and Claude, which competitors appear instead and the signals influencing those outcomes.
But measurement is only the starting point.
The valuable part is the judgement that follows.
Why did the model prefer a competitor? Is the issue content, authority, product data, pricing, brand signals — or something else? Does the finding warrant action, and if so, what kind?
That's where the work moves from measurement to growth: understanding what matters, what to change and where to invest.
That's where my experience comes in.
I'm Malin Gaertig, a Digital Transformation & Innovation Leader and founder of MARK, with 15+ years working across growth, digital, data, media, ecommerce and transformation. I've spent my career helping organisations turn data insights into commercial decisions. MARK gives me a proprietary way to see and measure a new layer of the customer journey that is rapidly emerging: machine-mediated discovery and selection.
I work directly with brands, agencies and consultancies on project-based and fractional engagements spanning digital transformation, ecommerce growth, marketing strategy, media and content strategy, agency management and performance improvement.
Drawing on 15+ years across digital, growth, data, media and ecommerce, I help organisations connect emerging opportunities with the commercial strategy and execution needed to act on them. MARK provides a proprietary intelligence layer where AI commerce is part of the challenge.
- Intelligence tells you what is happening.
- Judgement tells you what it means.
- Transformation turns that judgement into action.
MARK operationalises Pillar 1 (Agentic Commerce) of the Autonomous Growth System (AGS) Protocol, a modular blueprint for the machine-mediated economy developed by Malin Gaertig.