§ Press

The AI shopping opportunity that has nothing to do with ad spend.

A piece I wrote for Adnews: the real AI shopping opportunity isn't buying more impressions — it's making your brand machine-readable before the agent makes the choice for you.

Read the full article on Adnews

§ Takeaways

—AI shopping is reshaping selection before the ad auction — brand visibility now depends on machine-readable data, not just media spend.
—The brands winning are the ones that structured their product data and feeds before agents started making purchase decisions.
—Read the full article on Adnews via the link above.

The AI shopping opportunity that has nothing to do with ad spend.

Just in: The week agentic commerce stopped being a slide and became a fight over access, identity and money.

At Stripe Tour Sydney, the message was clear: agentic commerce is already here, and the businesses winning are the ones that rebuilt their data and pricing infrastructure first.

If you sell on Amazon, Shopee or Lazada, your AI visibility has already been configured for you.