§ Press

‘Very rare and very curious’: Reddit, YouTube and TikTok citations collapse, but ChatGPT still recommends the same brands; Vale predictability and how about attribution?

A piece I contributed to Mi3: ChatGPT cut citations from Reddit, YouTube and TikTok, yet the brands it recommended barely changed. The real shift is toward company-owned, machine-readable surfaces.

Read the full article on Adnews

§ Takeaways

—ChatGPT can change its cited sources overnight without changing the brands it recommends, making attribution unstable.
—The missing share went to company-owned websites and structured, machine-readable surfaces rather than to other social platforms.
—Read the full article on Mi3 via the link above.

‘Very rare and very curious’: Reddit, YouTube and TikTok citations collapse, but ChatGPT still recommends the same brands; Vale predictability and how about attribution?

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